Speech assistants are one of the most important ways to access services in the future. They are usable without further instructions even by children and elderly. And they’re hands-free. These advantages are reflected in their growing adoption: according to voicebot.ai, already one third of American households have a smart speaker .
Amazon’s Alexa is leading the market, followed by Google Assistant. Also, Baidu, Alibaba, Xiaomi and Apple Siri are important players. Strategy Analysis runs regular reports on market share data . Obviously, usage is quite different by market. For example, Baidu, Alibaba and Xiaomi are stronger in Asian markets. But overall, Amazon Alexa together with its Echo smart speaker ecosystem is the perfect place to start if you want to reach as many people as possible, globally.
Developing for Amazon Alexa
When you decide to create a “Skill” for Amazon Alexa, you have two basic options:
- 3rd Party Tools: for example, Voiceflow or the Microsoft Bot Framework. While you still need to create the Alexa skill in Amazon’s frontend (so that it is also discoverable by Alexa-powered devices), the skill design & development then mostly happens in these tools. Often, their editors are easier to use and/or even offer cross-platform support.